Data Matching and Record management Rules

A central goal of Master Data Management (MDM) is achieving a single source of truth – one record that captures all the pertinent information we need about a customer, resource, product or service – that is 100% accurate. However, working with multiple databases and disparate entry points for data makes the creation of duplicate records from incomplete entries, changes that occur over time, or other reasons likely and achieving a Golden Record a difficult challenge.

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