The Marketing Automation market, valued at 7.86 Billion in 2022, is poised for significant growth, expecting a Compound Annual Growth Rate (CAGR) of 8.25% over the forecast period. As customers increasingly demand personalized experiences and relevant content, businesses are turning to marketing automation to gain a competitive edge.In the dynamic landscape of customer expectations, marketing automation emerges as a powerful tool for businesses to provide tailored experiences and deliver relevant content at scale. By leveraging specified criteria such as lead behavior, engagement history, and demographic data, marketing automation platforms allow businesses to analyze lead quality and readiness effectively.
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