Product Management Mastery — Ken Ketner’s Business Development Insights

Ken Ketner is a reputable figure in the world of product management, known for his expertise in driving business growth and development. As a business development manager, mastering the art of product management involves a multifaceted approach. First and foremost, it requires a deep understanding of the market, customer needs, and emerging trends. Ketner emphasizes the importance of conducting extensive market research and gathering valuable insights to identify gaps or opportunities for product development.

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